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the in demand designer

Fill your diary with the clients you actually want.

Six months of 1:1 marketing coaching for interior designers. Grow your Instagram, nurture your audience and turn followers into well-matched, well-paid projects.

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Lucy Rees laughing in her studio
Lucy Rees, marketing coach for interior designers

SOUND FAMILIAR?

You’re brilliant at design.
Marketing? Let’s not talk about it!

Great work alone doesn’t fill a diary. If any of these ring true, you’re in the right place.

01.

Marketing feels like a second job

You know you should be showing up online, but between site visits, suppliers and client calls, it’s always the first thing to slip.

02.

Feast, then famine

Enquiries arrive in waves. One month you’re turning work away, the next you’re wondering where the next project will come from.

03.

The wrong enquiries

You’re attracting price-shoppers and small jobs, not the considered, well-budgeted projects you do best.

THE METHOD

Grow. Nurture.
Sell.

A simple, repeatable marketing system built around how interior design clients actually buy.

01.

Grow

Get in front of the right people. Build a recognisable presence on Instagram so future clients find you, remember you and follow along.

02.

Nurture

Turn followers into warm leads with content that builds trust long before someone is ready to enquire.

03.

Sell

Convert enquiries into signed projects with a simple two-call process: a discovery call, then your proposal presented live.

Lucy Rees, founder of The Comms Studio
Hello.

I’m Lucy, founder of The Comms Studio. I help interior designers get seen by the right people, and turn that attention into projects they love.

I spent 4 years running a content marketing agency, working with over 50 interior designers, property and service businesses. I’m a former Head of Marketing, and I’ve grown client accounts by 100,000+ followers (one by 400k!).

I’m a realist, not a fantasist, and really no fluff. I’ll hold you accountable, but I’ll never push you to build a business you hate or post content you’re not comfortable with.

4 yrsrunning a marketing agency
50+design, property & service businesses
100k+followers grown for clients

Lucy x

WHAT’S INCLUDED

Six months of support,
built around your studio.

This isn’t a course you buy and forget. It’s hands-on, 1:1 coaching with practical tools you’ll keep using long after we finish.

01.

A deep-dive audit in week one

In our first week I go through everything you’re currently doing and tell you what’s working, what needs attention and where to focus first.

02.

Monthly 1:1 strategy calls

We map out exactly what to do next and troubleshoot anything you’re stuck on.

03.

Email support, Monday to Friday

Send wins, screenshots and questions between calls, 9 to 5 on weekdays. You’re never left guessing.

04.

Content reviews every Tuesday

Send over your content and I’ll review it and give feedback, so you know what’s working before it goes live.

05.

8 training modules (and counting)

My client-attracting framework: positioning, content, your enquiry system, sales, and scaling with ads.

06.

Prompts, scripts and frameworks

Fill-in-the-blank content and story prompts, messaging frameworks for your services, and my sales call method.

PLUS BONUS TRAININGS

  • Lead magnets that attract homeowners
  • Using ads to grow your business
  • Turning Instagram DMs into enquiries
  • A 60-minute Pinterest masterclass

CLIENT STORIES

Real clients.
Real results.

Hayley Fellows-Prior, Atelier 44

FEATURED CLIENT STORY

“I’ve gone from worrying about where the next project would come from to being consistently booked ahead.”

“When we first started, I didn’t really have a consistent client pipeline or a clear strategy for where the next job was coming from. Now social media actually brings me work. I’ve continuously booked projects off the back of my social media marketing, enquiries have increased significantly and my following has grown considerably too.

I’ve increased my prices, simplified my services and had my biggest-ever quote accepted. I also found [Lucy’s] direct approach really refreshing. There wasn’t loads of fluff, and if something wasn’t working, she’d tell me.”

Prices increasedBiggest-ever quote acceptedConsistently booked ahead
Hayley Fellows-PriorAtelier 44

“I wouldn’t be at the point I am now with enquiries and bookings without having worked with Lucy.”

“As quite a marketing novice, it was really valuable in building my brand and my positioning. Before, everything came through my existing network. Now I’m getting regular enquiries coming straight from my website or via social media. Having Lucy on board felt like there was someone in my corner who really wants me to succeed.”

Rosy SturtStudio Sturt, West Sussex

“I’ve literally had people approach me in cafés saying, ‘I love your content.’”

“Lucy is honest, but in a constructive way. She’s not going to just say something because somebody wants to hear it. If you want to grow, get better and challenge yourself, she is the right person for you. That’s why you need to hire Lucy.”

Alice VissaridisFORM Interiors, Cheshire

THE RESULTS

My clients have
recently…

  • Doubled their fees and signed projects at the new rate
  • Signed their biggest ever project
  • Signed several £3m+ refurb projects
  • Got booked out a year in advance
  • Got their first ever Instagram enquiry (then dozens more)
  • Been featured in Good Housekeeping and House & Garden
  • Got 10 leads and 2 bookings using my sales scripts
  • Gone viral and grown 30k followers
  • Posted their first ever reel
  • Built their email list and automations

“40 leads in a week. Like what.”

Sophie

“I can’t believe we’re only on week 1 and getting leads like this already.”

Olympia

“I’ve just had a 2 hour consultation booked at £250 per hour!”

Kate

“It’s like having a ‘client tap’ I can turn on and off now.”

CASE STUDY

US designer, after 6 months

$3m project signed

BEFORE

  • Business less than 3 months old
  • Under 1,000 Instagram followers
  • One undercharged project from a friend
  • No enquiries from Instagram

AFTER

  • Signed her biggest project: $3m in value
  • Hit $10k months within 3 months
  • Dozens of ideal-client enquiries
  • Booked out, with a waitlist

CASE STUDY

UK designer, after 4 months

Booked out until end of 2026

BEFORE

  • 3,000 followers, no strategy
  • Charging around £75 an hour
  • Projects mostly via word of mouth

AFTER

  • Consultations now £250 an hour
  • 33k Instagram followers and growing
  • Landing full-house design projects
  • Email list and automations set up

READY WHEN YOU ARE

Become the designer
everyone’s asking for.

Six months of 1:1 marketing coaching. Places are limited so every client gets proper attention.

MONTHLY£675a month for 6 months
PAY IN FULL£4,000pay-in-full upfront
apply to work with me

FAQS

Your questions,
answered.

Do I need a big Instagram following to join?

Not at all. The programme is about attracting the right people, not the most people. Plenty of designers start with a small, quiet account.

How much time will it take each week?

At least 5–10 hours a week outside our calls. I don’t believe in huge “hustle”, but the work does need doing to get results.

I’m not comfortable on camera. Is that a problem?

It’s not essential, but I won’t pull the wool over your eyes: it’s much easier to grow if you’re on camera. There are still ways to build a successful Instagram without it, it just takes longer to find a content style that works.

What if I don’t have any completed projects yet?

Totally normal. I’ll show you how to talk about results before you have dozens of case studies, because homeowners don’t buy based on how many projects you’ve posted. They buy when they feel confident you understand their problem.

Is it only for UK designers?

No. Coaching calls take place online, so you can join from anywhere.

What do I need to get the most out of it?

A clear goal for your studio and a willingness to put the work in. Coaching works when you implement it, and I’ll be honest with you about what is and isn’t working along the way.

What happens after the six months?

You’ll leave with a marketing system you can run on your own. If you’d like ongoing support, there’s an optional Aftercare plan for past clients.

Let’s get your diary
booked up.

apply to work with me